The Challenge

Monopoly at McDonald's is an annual event. How do we create urgency, like you're playing it for the first time? 

Like the board game itself, Monopoly at McDonald's is more thrilling when you don't overthink it. Just give into the fun. 

Our starting point is GO!, the most exhilarating feeling of the game and an uncomplicated call-to-action to play. The "GO" thematic comes to life through prize message immediacy, graphics caught up in energy of the game and a real sense of play.