The Challenge

Monopoly at McDonald's is back. But how do we create urgency, like you're playing it for the first time? 

Monopoly at McDonald's is more thrilling when you don't overthink it. Just dive in and have fun. 

It's time to GO! —a hook that captures the energy of the game and provides a spontaneous call-to-action. It came to life through messaging immediacy, energetic graphics and simple, addictive game play.