The Challenge

Coca-Cola was printing codes on packages, but they were only redeemable for free products. Very functional and uninspiring.

Give fans "a little extra" every time they enjoyed their favorite products. Help them easily earn and redeem points for fun experiences that mirror their lifestyle.

The whole VIS ID and Brand Voice centered on "the intuitive friend," a companion who always "gets you," knows the best deals and is excited to share the latest.