The Challenge

McDonald's fans want a rewards program that works at the speed of McDonald's.

The Strategy

Make McDonald's Rewards as fun and easy by walking customers through the process.

The Execution

Our in-store Customer Journey assists fans every step of the way:

ATTRACT customers with the benefits (free food).
EDUCATE about key steps like accessing your app and using your code when ordering.
ACTIVATE with a clear a call-to-action to participate while ordering.
POST-PURCHASE provides a deeper dive on the ease and rewards to bring fans back.