The Challenge

McDonald's fans want a rewards program that works at the speed of McDonald's.

Make McDonald's Rewards as fun and easy by walking customers through the process.

Our in-store Customer Journey assists fans every step of the way: 

- ATTRACT customers with the benefits (free food).

- EDUCATE about key steps like accessing your app and using your code when ordering.

- ACTIVATE with a clear a call-to-action to participate while ordering. 

- POST-PURCHASE provides a deeper dive on the ease and  rewards to bring fans back.