The right message at the right place
Strategic messaging built for speed
McDonald's fans want rewards, but still expect to order at the speed of McDonald's.
While positioning McD Rewards as fun and easy, execute a focused customer journey in the restaurant (and in drive thru) that leads customers every step of the way.
- ATTRACT customers with the benefit of the program (free food).
- EDUCATE about how it works and how to order. Focus on key steps like accessing your app and getting your code ready before ordering.
- ACTIVATE with a clear a call-to-action to participate while ordering.
- POST-PURCHASE elements provide a deeper dive to how it works and rewards to bring fans back.