TJ Rapach Creative director (Copy)
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TJ Rapach Creative director (Copy)
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  • About
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The Challenge

Appeal to business travelers by demonstrating United's passion for culinary excellence.

The Strategy

Connect the popularity of cooking shows to United's inflight cuisine.

The Story

Challenge aspiring chefs to prepare meals that follow United's guidelines at 30,000 feet. Winning chefs in three regions were awarded 100K miles and served their creations on a special charter flight. 

Aspiring chefs compete for best recipes meeting inflight guidelines

Judges award winners a spot on a charter flight to serve their meal


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