The Challenge

Create a United Polaris business class experience that's relevant to runners at the NYC Marathon. 

We needed a way in. So we focused on a key benefit of United Polaris: sleep. For runners, it's an important yet often overlooked factor for performance.

Runners were immersed into a high-tech demo of why and how to get proper sleep. It came to life through a modern "sports science" visual language, interactive stations and the expertise of legendary runner Meb Keflezighi.

Elements include an expo experience centered on sleep science, a social campaign and personal appearances by Meb.