The Challenge

In the spirit of wellness, McDonald's created a special menu highlighting items under 400 calories. How do we promote these and make them relevant during the Olympics though sponsorship of Team USA? 

Your passion grows when you learn more about your favorites.  

Make ordering Favorites Under 400 Calories a win-win with a chance to discover (and be part of) the achievement of Team USA. 

Game pieces on Favorites packaging list an Olympic event and a prize. If USA wins gold in that specific event, you win big.