With its United Center sponsorship, United gets a large digital display in the main entrance. How do we make it fun and engaging for fans?
Give fans what they want: their team's stars and stats.
We created team storylines that reinforced United. And since fans love snapping photos, we made them insta-worthy moments.
IN-STADIUM EXPERIENCE
We also created video boards for the UC. A huge undertaking!
This plus-up execution created a "wave" of fans cheering during a United jet flyover.