The Challenge

As part of its United Center sponsorship, United received placement in a large digital display in the main entrance. How do we make it more engaging and relevant to fans? How do we make it more than an advertisement but connect it to the brand? 

For fans, stars and stats are currency. 

We noticed fans like to take pictures near these digital boards, so we created a hook that combined photo opp, insightful stats and relevance for United.